It's more important to be different
than it is to be better!
Building market awareness and growing your firm in 2011 is going to be very challenging. Meeting that challenge requires a well thought out marketing strategy and the allocation of resources to implement this. Whether you are looking to develop a marketing strategy for your firm, or re-define and modify an existing strategy, this webinar will be invaluable.
All attendees will receive three 2020 Lawyers Marketing Planners 2011 covering strategy, clients and potential clients as part of their attendance at the webinar.
This 3 part webinar series has now been recorded and is available to purchase and download for £49 plus VAT per webinar or £100 plus VAT for all three.
Watch a preview of the webinar recorded on 1st March 2011:
Watch a preview of the webinar recorded on 28th March 2011:
The webinars will cover:
Focus
- What distinguishes you from the competition?
- Where do you stand in the market place?
- How should you be approaching your market?
- Niches by client industry - how do we do this best?
- What services do clients need most in 2011?
- How can you establish a dominant market position?
- Client satisfaction surveys - detailed benchmarking to help focus on clients' concerns
- Are you missing opportunities for growth?
- More hands make light work - getting your people involved with marketing
Marketing activities that work
- A Direct Mail Plan that works
- Databases and CRM
- Telemarketing
- Effective advertising
- Seminars that attract the clients you want
- Social Media
- How does it work best
- What is the best infrastructure for attracting new business?
- Does it really bring in new business?
Marketing materials and websites
- Successful firm brochures that will attract business
- Newsletters that are read
- E-newsletters
- Promotional items
- Getting the business from new and existing clients
- Winning new fees from clients
- Getting clients to recommend you
- Nurturing what you have
- Sure fire ways to get your staff selling (and not even knowing they are selling)
Generating leads through networking
- How to get your staff on your side to create sales opportunities
- One minute networking - tasks for the busy or impatient!
- The power of seminars
- How to prospect - the top three techniques
- Targeting your best prospects
- Networking - growing your personal network of clients
- Accessing your referral source's clients
What resources are required
- Using technology to maximize your effectiveness
- Creating a marketing culture for the future
- How to get all the staff on board
- Effective co-ordination of all marketing activities
- How to find and hire a marketing champion
Who should Purchase this webinar series?
All partners and fee earners in legal firms looking to create a successful marketing programme for their firm.
Speaker
Gordon Gilchrist is recognised as a global leading consultant to professional firms in the areas of marketing, strategic planning, practice management and increasingly, succession issues including buying, selling and merging of professional practices. More about Gordon.
